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1897 Sen-Sen Advertisement
1897 Advertisement

Sen-Sen is
Made in the U.S.A.

If you like Sen-Sen, you may also like:

Claeys Anise Drops

Claeys Licorice Drops

Bassett's Licorice Allsorts

Smith Bros. Licorice Throat Drops

Snaps

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Old-Fashioned Treats > Sen-Sen

Sen - Sen
America's oldest breath freshener!

Click Here to Order

Old Five Cent Sen Sen PacketWhen a swain went courting his sweetheart, he often carried in his pocket a little envelope of Sen-Sen.  When his younger brother indulged in smoking behind the barn, he too, had use for the exotic little pellets.  Sen-Sen was to the 19th century what breath mints are to our time.  Any country store worth its salt, prominently displayed a box of the handy little packets within easy reach of its customers.

Old Sen-Sen BoxSen-Sen was developed shortly before the turn of the 20th century by T. B. Dunn and Co., perfume dealers in Rochester, New York.  According to Dunn’s history, a plant supervisor by the name of Mr. Kerschner developed a formula for an effective and refreshing breath perfume.  Like most products, Old 10 Cent Sen-Sen TinSen-Sen has survived many ownership changes.  It is currently owned and produced by F & F Foods.

The origin of the name Sen-Sen has been lost to history.  In all the documentation passed along at the sale of the company, no material  mentioned how the product name originally came about.  In Japan "sen-sen" means glistening, shiny or bright, but there is no documentation to indicate any connection between these meanings and the product.

The ingredients in Sen-Sen are imported from places Today's Sen-Sen Packetlike Bulgaria, France, Turkey, Greece, Italy and some almost inaccessible regions of Asia.

Some of the original equipment from the 1800s is still being used to make these little wafers.  A production run of 2,000 pounds is made Sen-Sen Box (Contains 12 packets)in small batches of 150 pounds each.  The process starts by blending the "secret" ingredients in a vat-like mixer, run through an extruder, heated in an oven for 10 hours, and then the scored sheets are broken up into the familiar tiny squares. The bulk product is then packaged into freshness preserving packets.

We are excited to have found and are happy to offer this classic "breath perfume".

Qty:  $0.99 per packet (Item 0056004)
Qty:  $10.99 box of 12 packets (Item 0056264)

Note:  Images of antique packages are for historical informational purposes and not for sale.  Examples of the current packaging are the last two images.

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Victory Seeds™, VictorySeeds.com™, and VictorySweets.com™ are the property of Victory Seed Company.
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VictorySweets.com is an online candy store with old-fashioned and nostalgic candy and gum.  Nostalgic candy includes "rock candy", various flavors of Claeys old-fashioned sanded sugar drops, "cinnamon toothpicks", Chowards mints including violet and "scented gum".  Classic nostalgic gum brands include Adams Blackjack, Clove and Beemans,  Clark's Teaberry (sometimes called Teabury), Clark's Tendermint, Clark's Cinnamon, and "Gold Mine" Nugget Bubble Gum, "Lik m Aid", Jolly Ranchers, Sen Sen, King Leo Peppermint Sticks, Lemonheads, and Sugar Daddy Pops.  Be sure to check back soon for new additions.